XceedID and LSI Form Distribution Partnership

XceedID, a leading manufacturer of contactless cards and readers, and LSI, a leader in personalization, credentials and identification products, have formed a distribution partnership which will let LSI offer XceedID’s line of award winning credential portfolio to their customers.

XceedID is offering a new 125 kHz proximity card series that provides compatibility with certain HID proximity protocols. This card offering includes typical ISO proximity cards, ISO cards with magnetic stripe, clamshell cards and dual technology cards, sometimes referred to as “combo cards,” which employ both proximity and smart card technologies such as MIFARE®, MIFARE DESFire® and MIFARE DESFire™ EV1.

“LSI is a leader in their market and this partnership makes common sense,” emphasizes John Menzel, XceedID director of business development. “This partnership gives customers an excellent option to purchase proximity credentials that will work on their existing systems.”

“Customers are asking for choices and XceedID helps us expand our offering,” adds Brit Daniel, LSI executive vice president. “We’re excited to bring this offering to our customer base.”

About XceedID Corporation
Based in Golden, Colorado, XceedID is a subsidiary of Ingersoll-Rand dedicated to the design, development and supply of advanced contactless RFID products. XceedID’s team is highly experienced with contactless technology applications and combines the expertise of industry leading design, engineering, and product/sales development veterans. The combined experience lays the groundwork for continued technology innovation and provides the basis for driving feature sets and future technology from major semiconductor vendors. XceedID and its channel partners provide leading products that span a broad range of applications including: Physical Access Control, Logical Access, Biometrics, Identity, Health, Payment, and other Custom applications with significant market opportunity. For additional information about XceedID Corporation please visit www.XceedID.com.

For more information contact:
John Menzel, XceedID: 303-640-2672
Tom Brigham, Brigham Scully: 207-941-1100

About LSI
In business since 1975, LSI has grown from a small two-person lamination company to a multimillion dollar corporation as a provider of promotional items, grand format printing services and as an industry leader in security photo identification. LSI maintains security credentialing accounts across many different markets including government, higher education, corrections/law enforcement, healthcare and general business. LSI is the developer and sole source provider for the Badge Management Software (BMS) suite of card issuance products. For more information on LSI, please visit: www.YourLSI.com.

XceedID® is a registered trademark of XceedID Corporation.

Vehicle Wrap Advertising

Vehicle Wrap Advertising
Add your vehicles to your sales force.

Why pay the monthly costs of billboards or transit ads when you can invest that money in vehicle graphics? Vehicle wraps not only gather more impressions, but they also cost less per lead over the life of the wrap when compared to billboards.

According to the Outdoor Advertising Association of America,

• A city as small as 50,000 people will garner 8.4 million impressions a year from one wrapped vehicle.

• 90% of all travelers notice graphics on all wrapped vehicles.

• 75% of consumers for impressions about a company based on fleet graphics.

• 30% of all consumers base their buying decisions on impressions they receive from company vehicles.

Below are some tips for developing the most effective vehicle wrap campaign for your company.

Design

From full-color photographs to stylized illustrations, virtually anything that you or your designers can imagine can be realized in a vehicle wrap. However, there are a few guidelines you should keep in mind when creating your message:

• Keep it brief. Like a billboard, a vehicle wrap has a limited time to make an impact. Try to budget yourself five words or less so the audience has time to read and remember what you have to say. Also, choose colors and fonts that are clear and easy to read from a distance.

• Stick with your brand. Unless legibility is a concern, use the colors, fonts, logo and other branding elements you’ve established throughout your marketing materials. These visual cues help your audience remember your name and your message. Studies reveal that fleet advertising boosts name recognition 15 times greater than any other form of advertising.

• Provide simple contact information. Give your audience a way to immediately contact you – either through your website or by phone.

• Design in 360°. Remember that, for maximum effectiveness, your message and contact information should be visible on each side of the vehicle – including the front and rear.

Application

A poorly produced or installed vehicle wrap may fade, bubble, peel or crack, significantly reducing the value of your investment. Top quality 3MTM vinyl vehicle wraps can be printed in a full spectrum of vibrant color, and will not harm your vehicle’s finish. When installed by a 3M certified company, a long-term vehicle wrap should last 3-5 years.

Choosing a 3M certified vendor is important for two reasons. First, qualification for this program requires rigorous quality control and strict adherence to 3M’s material, equipment and process guidelines. A vendor who has fulfilled 3M’s requirements is likely to deliver quality results. Second, only a 3M certified company can offer the 3M MCSTM Warranty – a comprehensive warranty which provides for the credit or replacement of all 3M materials used in the graphic. Covered defects include cracking, crazing, peeling, fading, blistering, gloss changes, seam failure, mildewing, and more. A 3M MCS Warranty protects the value of your investment.

Positioning

In addition to the impressions you’ll gain simply by driving around town, there are a many opportunities to maximize your exposure. Try parking your vehicle on the edge of a parking lot, so that passing traffic can see your message. When possible, arrive early and park near the entrance of a concert or sports event. Given a little forethought, your vehicle can provide round-the-clock promotion for your brand.

For more information about vehicle wrap advertising, contact Mason Ezzell of LSI (a 3M certified company) at 901-869-7602 or visit us online at yourlsi.com.

Statistics above provided by the OAAA (Outdoor Advertising Association of America) in 2003.

ID Card Issuance Systems: the First Line of Defense for Your Organization

by Britt Daniel – Executive VP, LSI


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New York City, September 11th, 2001; Madrid, Spain, March 11th, 2004; Ft. Hood, Texas, November 5th, 2009 – all days that will remain in the collective thoughts of security personnel as long as they are on duty.  The Western world is in a security crisis unlike any seen before.  There are people out there who are dedicated to disrupting or destroying our very way of life.  Have you taken all the necessary precautions to deter them?  If you are in the Security or Human Resources fields, you have undoubtedly asked yourself this question regarding the status of your organization’s preparedness.

If this question has been asked by you or your superiors, chances are your physical and logical security systems have been tested, evaluated, and maybe even improved. But what about the first line of defense, your organization’s ID Card?

LSI Speeds Drug Test Processing

LSI’s ID Badge division is partnering with Test Express, Inc., a Memphis-based drug testing company, to develop a paperless drug test intended for use by construction companies. The test will not be certified by the Department of Transportation, due to the agency’s requirement that paper files be kept for years. However, LSI’s paperless test would meet the needs of many industries that don’t require the same hard copy documentation.

The paperless system allows faster processing of test results, dramatically cutting turnaround time while maintaining accuracy. It enables testers to scan an employee ID card and drug test cup prior to the test, and then again after the test to make sure the sample was not switched. The results are then digitally entered and e-mailed to the recipient. The whole process takes minutes, whereas traditional testing systems can take days.

LSI Earns 3M Certification

Vehicle wrap promoting the movie Kick-Ass

LSI was recently recognized as a certified 3M™ graphics manufacturer, which means that all their 3M products are eligible for the 3M MCS™ Warranty. Qualification for this program requires rigorous quality control and strict adherence to 3M’s material, equipment and process guidelines.

This certification comes on the heels of LSI’s move to new headquarters. The Brother Boulevard facility is geared toward the production of wide format digital prints, including billboards, point of sale displays, trade show exhibits, and banners. The new space is especially well suited for LSI’s booming vehicle graphics business. LSI was contracted to wrap 53 18-wheelers for the National Guard, in addition to 5 SUV wraps and 50 rear taxi windows promoting the movie, Kick-Ass.

LSI Gains Federal ID Badge Contracts

LSI recently landed a $1.5 million contract with an undisclosed department of the Federal Government to implement its innovative Badge Management System (BMS). This all-in-one software suite allows users to efficiently collect security clearances, fingerprints, photos and other pertinent identifying data; then issue associated ID badges for use in controlled-access areas.

Eventually, thousands of elected officials, members of the press, Capitol Hill staff, and vendors will be identified through the BMS. LSI has previously implemented Badge Management Systems for Lockheed Martin, Auburn University, the U.S. Army in Korea, and FBI locations in Quantico, VA, and Redstone Arsenal, AL.

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